LEGO and Nintendo Announce LEGO City Stories

Just heard the news that earlier today, LEGO and Nintendo announced LEGO City Stories at this major year’s electronics expo – E3. It’s going to be produced by TT Games who has produced several of the current LEGO titles including Star Wars, Harry Potter, Ninjago, and Pirates of the Caribbean. … Read more

LEGO at Barnes and Noble

I’m always interested in how LEGO is portrayed and sold in other stores outside of the official LEGO retail stores. I’m lucky enough to have had a LEGO retail store open up in my area in the past year, which means no more sporadic trips to the LEGO stores in Houston or Dallas when I’m visiting family and friends there.

Now of course, I’ve got plenty of Targets, Wal-Marts, even Sears, in my area, with plenty of LEGO sets to choose from. I can’t forget Toys R Us as well – have a couple of those.

There is one place that has quite a few LEGO sets available, as well as some nice displays, that often gets overlooked, and they happen to carry LEGO-related items that the other non-LEGO retail stores don’t necessarily carry.

I’m of course referring to Barnes and Noble. I visit the one in south Austin occasionally, and this time around I decided to take some photos of their LEGO sets and displays, because I don’t think most people realize what all they have – they aren’t just selling books, magazines, food and movies/music. They’ve been adding a toy and hobby section, and the one I visit has quite a bit of LEGO-related items. The store I’m referring to, they obviously have put some effort into the LEGO displays – I’m not familiar with other stores, but I am impressed with this one.

Some notes/observations:
* The main LEGO display was fairly prominent – it had it’s own little dedicated section in the middle of the toys and hobby section.
* The LEGO alarm clock/flashlights were in another part of the toys & hobby section.
* The LEGO games and the LEGO Architecture displays were next to one another, however they were off in the game section of Barnes & Noble and weren’t near the main LEGO display. They were still easy to find.
* I did a really poor job of taking photos of the LEGO Harry Potter and LEGO Star Wars stuff!

LEGO items and lines I saw:
* LEGO Architecture – Empire State Building, Sears Tower, John Hancock Center, Fallingwater, Guggenheim Museum, White House
* LEGO Games – Pirate Code, Robo Champ, Magikus, Minotaurs, Ramses Pyramid, Creationary, Race 300, Dragon, Harry Potter/Hogwarts
* LEGO Accessories – flashlights, nightlights, alarm clocks, pens, keychains
* LEGO Books – Minifig stickers, Star Wars Visual Dictionary
* LEGO Atlantis (a nice mix!)
* LEGO City
* LEGO Creator
* LEGO Kingdoms
* LEGO Star Wars (both original and Clone Wars)
* LEGO Technic
* LEGO Toy Story
* The beginner LEGO tubs
* Duplo

Anyways, here are some photos of the various LEGO displays in our favorite B&N. I apologize for the poor picture quality – I’m not using a flash in a store, and I’m not the steadiest of hands when it comes to photo taking. You can click on any of them to take you to a larger version at flickr.

LEGO Displays at Barnes & Noble (South Austin)

LEGO Displays at Barnes & Noble (South Austin)

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Warner Brothers Announces Harry Potter LEGO Extension, Pics Show Up

Everybody knew it already, and just a few days ago it was made official by Warner Brothers and LEGO in a joint press release:

Warner Bros. Consumer Products (WBCP) announced today an extension of its successful partnership with leading toy manufacturer, The LEGO Group, to bring the magical world of Harry Potter to fans everywhere. Under the agreement, The LEGO Group is creatively tapping into the Harry Potter magic to develop spell-binding construction sets and a board game inspired by the property in anticipation of the November 19 theatrical release of Harry Potter and the Deathly Hallows: Part I, as well as the upcoming release of Harry Potter and the Deathly Hallows: Part 2 in 2011.

“We have enjoyed a longstanding, successful partnership with The LEGO Group around Harry Potter and we are delighted to continue this relationship as we approach the release of the seventh film,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of the franchise will be excited to discover the wonderfully original LEGO products inspired by the beloved stories and characters.”

“The world of Harry Potter has inspired some of our most successful products and we are thrilled to continue creating imaginative play opportunities for fans everywhere,” said Jill Wilfert, vice president, global licensing for LEGO Group. “The magical stories brought to life in the films give us the potential for an incredible array of offerings, the best of which are represented in our upcoming lines.”

Full press release

We now have photos of the sets that were shown at Toy Fair 2010 in New York from Figures.com. I had expected they would have shown up officially at the London Toy Fair. Huw at Brickset who saw some of those sets in London had predicted that they would be well received and I believe they will be as well, if the pictures are a good indication.

lego-hagrids-hut

The sets shown:

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