Harry Potter and the Deathly Hallows – Trailers in LEGO

I’m not sure I’m wrapping up our week long mini-celebration of Harry Potter in LEGO with today’s release of the seventh movie, Harry Potter and the Deathly Hallows Part 1, but in the spirit of the movie’s release, here are a couple of trailers for the movie, done with stop-motion … Read more

LEGO Movie – Adventures of Clutch Powers Shipping

LEGO’s first movie on DVD, the Adventures of Clutch Powers, should be available today (February 23, 2010), at least in the US. Amazon.com is currently listing it for $14.99 (normally $19.98) with a release date of today. This is for the widescreen version in English, with English, French, and Spanish … Read more

Watch LEGO Atlantis: The Movie, Online

If you missed LEGO Atlantis: The Movie (our review of it), you can watch it through the Cartoon Network’s video site – here’s a direct link to part 1 – there are 5 parts. If for some reason that link expires, just check the video site site and browse around … Read more

Review of LEGO Atlantis: The Movie

LEGO Atlantis - The Movie

A quick note: I was mistaken yesterday, LEGO did do some promotion of the movie on the Atlantis.LEGO.com site, but I still believe more should have been done on LEGO.com as well as the Cartoon Network website. That’s just me.

If you’ve been following the Atlantis Theme, nothing in the movie should be a surprise. I’m going to post a short review, then some notes from the movie, and then a full synopsis of the movie (all in this post). If you don’t want to be spoiled, stop reading after the short review in the paragraph after this.

My overall impression is that it was very well done. The animation was good, the voice talent was good. As an AFOL, I wasn’t cringing at anything (and they even referrenced AFOLs at the end of the movie), it was enjoyable, and I could see kids really liking it. It showcased every single one of the existing LEGO Atlantis sets except for the 8079 Shadow Snapper. It also showed or hinted at a few large sets that we know about, but that aren’t yet available for purchase (later this year). It also showed something that… I don’t want to spoil the movie, so I’ll post it at the bottom, but let’s just say that it could either turn into a huge theme on its own, or be a sub-theme of Atlantis. It used almost all of the content from the Atlantis.LEGO.com website with the exception of the backstory around Dr. Artimus Rhodes and his great-granddaughter Professor Samantha Artesia Rhodes. This was probably due to the time constraints of a half-hour movie. It will be interesting to see if the LEGO Brickmaster Atlantis book fills in any gaps. It used all of the minifigs we’ve seen in the Atlantis sets, and everything but the Neptune Carrier was scaled appropriately.

STOP READING HERE IF YOU DON’T WANT TO HAVE THE MOVIE SPOILED!!

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LEGO Atlantis: The Movie – Trailers, sort of, plus a 3D component?

As you are well aware by now, we’ve been beating the drum this week about LEGO Atlantis: The Movie, airing tomorrow night on the Cartoon Network here in the US. Why? because it seems like nobody else is, least of all LEGO or the Cartoon Network. No, we are not being paid to or being given any incentives, this is all our own doing – we are fans of the Atlantis theme and it’s driving us bonkers that the cartoon/movie is being downplayed or not given much support.

As we mentioned last week, LEGO has updated their Atlantis Movie Site with what look to be teaser trailers, including mention of 3D, as well as wallpapers and the like from what looks to be the movie, and if you’ve been to LEGO.com this week, you may have even seen a brief animation, but there is no indication that it’s from a 30-minute movie/cartoon airing tomorrow night. Update: There is a release that popped up, but still not much on www.LEGO.com.

If you do a search on CartoonNetwork.com for “Atlantis”, nothing comes up. You can find the show times tomorrow by browsing to the listings, but even just a search of “Lego” only turns up Ben 10 related information.

The first time we mentioned this was at the end of December when we came across a LEGO Store calendar in-store for the month of January. We then posted some more information about the Atlantis movie including showtimes, the movie clips, wallpapers, and our speculation.

We mention all of this because it’s almost like it’s supposed to be top secret. We were given permission by LEGO to post some advertising material from LEGO discussing how big Atlantis is to LEGO:

Atlantis is a great new theme based in the story of underwater adventurers battling the deep sea creature guardians of the lost city of Atlantis through use of versatile and intricate underwater vehicles. Each set comes with a collectible key that within the story lines helps the underwater adventures unlock the gate to the lost city. LEGO has taken many cues from the extremely strong Power Miner’s marketing effort and applied them to this line. Most importantly, is the largest ever LEGO.com base of supporting interactive content with a large 3-D tie in.

I don’t know why it’s being treated as something that’s secret. The Atlantis campaign appears to tightly scripted and well run, and as the bit from above mentions, they modeled it on the successful Power Miners campaign. This information was widely available a few weeks ago to the public, and by last week, it was showing up on TVGuide.com as well as many other schedule providers. I was able to program it through my DVR over a week ago.

This isn’t some super secret set information that was leaked early, this movie/cartoon is a part of an expensive campaign done on the part of The LEGO Group to promote Atlantis!

It’s incredibly odd.

And now for some screenshots from the trailers – we held off until tonight to post these to maybe help generate interest and help people remember that the movie/cartoon is tomorrow night. I’m deliberately not posting anything related to the plot, just some screenshots of the some of the sets we’ve already seen:

Neptune Carrier – it’s huge.
(Neptune Carrier review)
LEGO Atlantis: The Movie

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LEGO Club TV – 2 New Videos (LEGO Universe, Space Police)

LEGO Club TV has added a couple of new YouTube videos over the past few days. One is the official trailer to LEGO Universe, which is an upcoming massively multiplayer online game (MMOG): The other is a behind-the-scenes look at how the stop-motion animated Space Police videos for SpacePolice.LEGO.com are … Read more